What is organic traffic
Organic traffic refers to the visitors who come to a website through unpaid, natural, and non-promotional means. It is the opposite of paid traffic, which comes from advertisements or sponsored links. Organic traffic is generated when users find a website through search engine results pages (SERPs) by entering relevant keywords or phrases.
When a website is optimized for search engines (a practice known as search engine optimization or SEO), it can attract organic traffic. Search engines like Google analyze various factors, such as the website’s content, relevance, user experience, and backlinks from other reputable sites, to determine its ranking in the search results. Websites that appear higher in the search rankings are more likely to receive organic traffic as users tend to click on the top results.
Organic traffic is considered valuable because it generally indicates that users have found the website naturally and have a genuine interest in its content or offerings. It can lead to higher engagement, longer visit durations, increased conversions, and potential customer loyalty. By focusing on improving the quality and relevance of their website content, businesses and website owners can attract and increase organic traffic, ultimately driving more organic visitors to their site.
